There’s an old adage that ‘the easiest person to sell to is another salesperson’. I don’t buy it!

I spent my career in sales which has nothing to do with the fantastic chopper, mixer, blender, all-in-one appliance that I bought from the QVC shopping network today, the wildly popular Ninja. What a magnificent collection of blades and bowls. I didn’t need the sales pitch to make me dial.  It was good, but that’s not what sold it. 

I saw the drinks and desserts this compact culinary cutie was churning out and felt my credit card twitching in my pocket.  ‘You’ll be more efficient in the kitchen and put pizzazz in your food prep’, the host assurred us. Ha, talk is cheap. One demo, and I knew that after some trial and error, we’d be juicing and sluicing our way to gourmet heaven.
The bullet point delivery of the on-air personality…